“We don’t want a ‘rubber stamp’ newsletter, but we don’t have time to do it ourselves!”

In 2000, a newly formed dealer group starting with eight member firms and plans to grow substantially in a very short time, came to us seeking assistance. 

They needed to focus on the important things to make the new structure a success, but didn’t have the internal resources to provide a regular client newsletter, which had been a crucial part of the marketing strategy of their former dealer group.

They also wanted to maintain the personality of each Principal in the group’s newsletter.  In other words, they didn’t want a “rubber stamp” approach.

The Solution – full service newsletter

Words Unlimited offered to research, write, design, print and mail their quarterly newsletter for them.  To ensure each newsletter looked like it had come from an individual office, we provided an “individualised back page service” – each office could write their own back page, which we professionally edited.

They could have whatever they wanted on this page – team photos, offices, success stories - anything that was relevant to their own clients.

Eight years later that group has grown to over 20 offices and we have continued to meet this very personalised requirement – on time, every time!

In their own words...

Scenario #2

A state-based superannuation company required a full financial education service on their website for their members. 

It was needed “ASAP” and apart from the usual information, which needed to be technically correct and current, calculators and other helpful tools were required to help members do simple calculations and comparisons.  It also needed excellent structure so members with little computer skills could navigate the site easily.

We enlisted the services of one of our specialist superannuation writers who also had an excellent understanding of how websites should be written.

The entire financial education section was written well within the tight timeframes set by the client.

The client was so impressed with the first draft because there was very little else she had to do!

In their own words...

Scenario #3

The Solution – Financial Articles Library

Then they discovered the Words Unlimited online Financial Articles library offering over 450 professionally written, up-to-date articles on all financial topics, as well as lifestyle subjects such as health, travel and many others.

Each quarter the client would consult our library catalogue, choose enough articles to complete their newsletter and automatically download them.

Using our online library, they could easily live up to their promise of maintaining regular contact with their clients.

In their own words....